Becoming Professional: A Blog

Archive for December 2010

techMAP December: End of Year Thoughts from Great Thinkers

Posted by: Kate D. on: December 7, 2010

Last night I had the great fortune to go to the techMAP end of the year event. For those of you who don’t know, techMAP is an online and offline community of marketing and PR professionals who are riding the wave of changes in our industry. In short, they are awesome. I had found out [...]

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Advertiser Stalking Is the Real Online Ad Privacy Issue

Posted by: Kate D. on: December 5, 2010

I read this post by Chris Zaharias, SVP of Sales at Dapper, an online advertising technology company. In it, he claims that the problem with ad-targeting is not the privacy intrusions, but rather it’s the excessive frequency of ads and poor targeting. Chris has a point, but privacy is still the issue, just not in [...]

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One Man’s Dull Is Another’s Wow

Posted by: Kate D. on: December 2, 2010

In my last post I mentioned that a good marketer has to be able to look at things through the eyes of his target audience and recognize that while what is “wicked cool” to that audience might be “really gross and sick” to him, he can still market to that audience. For instance, I’m absolutely [...]

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Who Am I?

I am a Digital Native who is trying to puzzle out what exactly that means. I share my thoughts on social media, digital business models, and PR here on this blog.

I am currently getting my Masters in Digital Marketing from Hult International Business School, having gotten my B.S. in Marketing from Arizona State University. Everything is on track and I am making headway towards my dream: World Domination... or being a productive, helpful citizen and marketer. Whichever comes first.

Don't hesitate to get in touch. I Tweet daily at @KateDavids and also have a science fiction and fantasy blog (maskedgeek.wordpress.com) and Twitter (@Masked_Geek).

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