Becoming Professional: A Blog

Archive for May 2011

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Are Blogs Social Media or Not?

Posted by: Kate D. on: May 31, 2011

Have you noticed that people are saying “blogs and social media?” Heck, I’ve probably said it a few times. But, the plain and simple truth is blogs are social media, most of the time. What is Social Media? This is the best place to start, but the definition is changing. Brian Clark over at Coppyblogger [...]

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The Design of Everyday Things is Still Important

Posted by: Kate D. on: May 30, 2011

A while ago I picked up the book The Design of Everyday Things by Donald A. Norman. The book was originally published in 1987. In other words, this book is as old as I am. That’s a bit scary. Scarier is that they didn’t really have computers back then. I know. Take deep breaths. Of [...]

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Mixing News and Social Media

Posted by: Kate D. on: May 26, 2011

How are you reading this blog? Did you find it on Twitter? Perhaps we’re Facebook Friends and you saw it there. Chances are it’s one of these two since Facebook and Twitter provide the majority of the visits to this site. As you also getting your news through Facebook and Twitter? Twitter has been touted [...]

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Social Media Counterstrike: Second Wave

Posted by: Kate D. on: May 24, 2011

The First Strike Went to Social Media A little over two months ago I faced a time management challenged: How to stay involved in all the social networks I enjoy and still (OMG!) have a life. It seemed impossible at the time. Every morning, I would get up and look at my social networks, which [...]

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How Should You Price Your Digital Content?

Posted by: Kate D. on: May 23, 2011

It’s a tough question. As you might have read in the prequel to this post, there are potentially three digital publishing pricing models. Here’s a brief list: Make it cheap or free so that word gets around easier and hopefully encourages purchase of the more expensive versions of the same content. This hits lower price [...]

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Three Approaches to Pricing Digital Publishing

Posted by: Kate D. on: May 20, 2011

Pricing is a sticky issue for publishers, particularly in the digital world. Basically, if a price is too high, you, the reader, may ask why on Earth would you want to pay that and go to your friendly neighborhood pirate for a free copy. So how can a publisher approach pricing in the digital world? [...]

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Digital Native’s Media Consumption Confession

Posted by: Kate D. on: May 18, 2011

Where people are getting their information is changing. But what is it changing into? The process is on-going, but I thought I’d delve into my own habits to see where it is heading. I may not be a representative sample, but I am a digital native. So, let’s see the results. What paid media do [...]

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I’m a Google Firestarter!

Posted by: Kate D. on: May 16, 2011

In the past few months, I had the good fortune to attend the first Google Firestarters event, where I heard and participated in a fascinating discussion of what agile business practices can do for both agencies and clients, and the IPA Club 44 Event at Microsoft, where I got to hear industry insiders talk about [...]

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Publishing, a Local Paper Case Study with AZCentral

Posted by: Kate D. on: May 10, 2011

Large newspapers and magazines are posting digital versions of themselves online and in app stores, but what about the small guys? The national papers seem to be surfing this digital wave with an okay success rate. They aren’t wiping out much, lately. But what about the local papers? How is, for example, my home town’s [...]

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What is Publishing, Anyway?

Posted by: Kate D. on: May 10, 2011

Subscribers to this blog may have noticed that I have posted a lot about publishing in the last few days. Well, I’m taking a class on Digital Publishing, so there’s your reason. But that does beg the question: What is publishing, anywho? A Potential Definition John Batelle provides an interesting definition of what publishing really [...]

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Who Am I?

I am a Digital Native who is trying to puzzle out what exactly that means. I share my thoughts on social media, digital business models, and PR here on this blog.

I am currently getting my Masters in Digital Marketing from Hult International Business School, having gotten my B.S. in Marketing from Arizona State University. Everything is on track and I am making headway towards my dream: World Domination... or being a productive, helpful citizen and marketer. Whichever comes first.

Don't hesitate to get in touch. I Tweet daily at @KateDavids and also have a science fiction and fantasy blog (maskedgeek.wordpress.com) and Twitter (@Masked_Geek).

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