Becoming Professional: A Blog

Archive for May 2010

Hi all,

Just a note that I will be out of the blogosphere for the next few days. If you nip over to my resume, you’ll see that I’m the current PR Manager for the Phoenix Comicon. Well, the convention is this weekend!

I’ll be back after the convention with a sum-up blog post. Look forward to it!


As always, Tuesday brings three websites or articles I thought were interesting from the previous week. Enjoy!

How the U.S. Engages the World with Social Media – As a political junkie, international relations spectator, and (of course) a social media hound, I found this article very interesting, indeed!

Career Advice for New Grads in 140 Characters (More or Less) – Good advice from new grads for new grads. If you look at the bottom, you’ll see me!

5 Ways to Get Free Stuff On Twitter – Usually the third article is something funny. But this time it’s how to get free stuff on Twitter, which I think is just plain fun!

Who all has ever read a newsletter? I mean a tried-and-true, got-it-in-the-mail newsletter? I may have touched one, once. I think I may have even read a few articles from it. But I’ve read plenty of blogs or e-newsletters. The funny thing is, isn’t the digital version exactly the same as the original?

My bubbie (Polish/Yiddish/Jewish version of saying “grandma”) told me of her amateur printer’s club. She writes a story, mails it in, and a month or so later gets it, and a bunch of other people’s stories, mailed back to her. I mean snail-mail here. She swears by the tactility of holding her newsletter. Also, the only computer in her house is a laptop my father brings with him when he visits her, so even if the younger members of the club made a royal ruckus to get rid of the physical newsletter, called a “bundle,” and just go digital, she still couldn’t participate. She’s not alone either. There are a few members of her club that don’t own computers. (Don’t freak out. Yes, there are still people like that out there.)

And there is a digital component already. Many of the younger members just e-mail the newsletter around. Personally, I think they should all just have a mutual blogroll or a group on LiveJournal. The little stories they send back and forth and print for their newsletters are really just blog posts. In fact, this article, yeah, the one you are reading right now, will probably be Bubbie’s entry for this next round of stories, edited slightly. I suppose I’ll get the thrill of seeing my name in print.

If you are like me, then when I said that a blog and a physical newsletter are the same thing, you probably went, “Nuhuh! I can add to my blog all the time, I can comment on other blogs and respond to comments on mine. Completely different!”

I said that to Bubbie. Her response? She explained to me that that is exactly what she does with her newsletter, only via the mail. She writes responses to other stories, which get included in the bundle. The authors can reply to her in the next bundle. As for the time-factor, she told me she can send in stories as often as she wants and not be limited in number. Of course, it is at the speed of the US Postal Service.

What really got me, however, was that online or offline, e-mailed or blogroll, this amateur printers association would probably look just the same. The only difference is that the elderly folk, like Bubbie, wouldn’t be able to participate with computers. I almost have to ask who would win in a situation without the “bundles.” Probably the computer manufactuerers.

This week I have a list of How To’s for you. As always these are some of the articles I’ve enjoyed over the past week or so. I didn’t see anything that made me laugh out load this week, so I’m going back in time to a panel of a web comic I enjoy. You don’t need to know what was going on in the story to enjoy the joke.

How to Send a Thank You Note – Exactly what it sounds like. A few tips on when and how to tell someone thank you with a personalized note.

How to Become a Social Media Expert – The step-by-step of what you need to do to work in social media. While I’m not fond of the term “expert” since it implies that you know everything… labels aside, it’s a good list.

How to Work with Recruiters – A little video from an executive recruitement agency about, well, working with recruiters. I know an executive recruiter, so this piqued my fancy. It’s nice to know about this industry, even if you’re entry-level.

He’s Not Reacting Well – “I can has wands!”

My loyal readers will know by now that I’m a Linked In groupie. I go on every day, so if you want to get a hold of me, there are few better ways. So while I was enjoying my morning Answers bonanza (Answers being the Linked In area where people ask questions and then… answer them), I passed across the following question: 


“Looking for happy ending stories on how social networking makes students more employable. What is your experience?” 


Now I grant you that the original author, Camelia Burn, is asking for positive stories, so there will naturally be a bias towards the possitive in the responses, but let’s see how many answers she got… 7. That’s 1 a day on a rather bland question. Not all of them are stories, but all of them tend to praise networking, digital most often. The respondants mentioned everything from finding a job by looking at the ads on social networking sites and then engaging with people in positions to hire to using the wealth of knowledge now available in forums and online groups to hone skills and do better in interviews. You can meet people who can help you find freelance work, as well.


But I will make one caveat to this decree to use social networking: “using” does not mean “have a profile.” If you are going to use social networking, you have to engage, seek out influencers, and learn from them. It’s like going to school. Just having your tushy in the chair will not convey knowledge. Students must do the homework, take notes, and work for it. If it were as simple as having a profile… well, there would be less unemployment.

How will anyone ever know you want or need something if you don’t ask? Well, obviously, they’d have to be telepathic.

Barring telepathy, you have to tell people what you are looking for. Another way of putting it is, don’t be shy. A few weeks ago, I stumbled upon the opportunity to request advance coppies of Tony Hsieh’s new book Delivering Happiness: A Path to Profits, Passion, and Purpose. I had a choice. I could either not put myself forward because I know, I’m a small blogger and only a few of my posts are book reviews or even business centric. Or I could put myself forward anyway, shrug, and understand that the worst that could happen is they say “No.”

Well, yesterday, a resounding” Yes” arrived at my door:

Two coppies of Delivering Happiness by Tony Hsieh

My mother holding my two advanced coppies.

The lesson here is ask or you wont get anything. Sometimes you get what you are looking for, sometimes not. As the publicist for the Phoenix Comicon, it’s my responsability to line up interviews for the convention’s celebrity guests. This includes Stan Lee, yes, Stan “The Man” Lee himself. I, of course, get lots of requests for interviews with Mr. Lee. Tons. Requests are flying in from places as big as the largest radio in town to a small podcast that caters to niche markets. Will they all get interviews? Umm, no. Do I think any less of them all for asking? Of course not! I encourage it. Ask away! What’s the worst that will happen? I’ll say, “No”?

This is also true of job interviews. One of the biggest mistakes people make in interviews is not “asking for the job.” This isn’t begging and saying, “please, oh please, hire me.” This is summing up the interview as you leave and telling the interviewer that you are really interested in the position and think you’re perfect for the job. What’s the worst the interviewer will say, “No”?

It is Tuesday, which means here are 3 things I found interesting or useful over the past week. Enjoy!

The 10 Commandements of Twitter – Twitter is one of the fastest growing social networks, but how do you use it? A lot of folk think that it is for announcing what you ate for breakfast. Well, no one cares what you ate for breakfast. This article, though, tells you what to do with the service.

Internet World debate pitches Gen X against Gen Y at work – This little article discusses things that could help companies take advantage of the different capabilities of Gen Y, or the MySpace Generation as we sometimes get called (I never liked that site much, though). Brief and thought provoking.

Star Wars Trilogy Summed up in 2-Minutes, with LEGO – Every week, I endeavor to bring you a laugh with something funny that I found on the net. Well, if you don’t laugh at this, you’re an android… or just not geeky enough.

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 56 other followers

Who Am I?

I am a Digital Native who is trying to puzzle out what exactly that means. I share my thoughts on social media, digital business models, and PR here on this blog.

I am currently getting my Masters in Digital Marketing from Hult International Business School, having gotten my B.S. in Marketing from Arizona State University. Everything is on track and I am making headway towards my dream: World Domination... or being a productive, helpful citizen and marketer. Whichever comes first.

Don't hesitate to get in touch. I Tweet daily at @KateDavids and also have a science fiction and fantasy blog ( and Twitter (@Masked_Geek).

%d bloggers like this: