Becoming Professional: A Blog

Use Does Not Convey Ownership

Posted on: February 4, 2011

So Facebook did it again. They tweaked with the system and made people grumble. This time they changed how photos are displayed. As you can see, my picture of Fluff is now displayed in a window that looks a little like a slide-show program you mike have downloaded to your computer. Personally, I like the change. It looks sleek, the slide-show function is more prominent than before, and it doesn’t require pushing the back button when I want to get back to my news feed. I don’t even have to hit the “x” to close it. Apparently this was a frequently requested feature, but the reaction I’ve seen has been mixed.

Photograph displayed in Facebook

Really, though, is this anything to even grumble about? To be sure, I haven’t seen an uproar, but still. Why do we even care? One suggestion was that since we all use Facebook so frequently, when they change something it is like someone has rearranged our kitchen cupboards. I can see it. But honestly, this isn’t our kitchen. It’s not even our property. It’s Facebook’s. Yes, they seem to have a habit of changing things just to mess around (remember them changing the font size of our News Feeds? Yeah.) But that should make it all the more okay with us. We should be used to it. Yet we still have this, “What did you do?!” reaction.

We all feel like we own a bit of Facebook since we use it so often. But we don’t. Use does not convey ownership, particularly if the use is free.








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Who Am I?

I am a Digital Native who is trying to puzzle out what exactly that means. I share my thoughts on social media, digital business models, and PR here on this blog.

I am currently getting my Masters in Digital Marketing from Hult International Business School, having gotten my B.S. in Marketing from Arizona State University. Everything is on track and I am making headway towards my dream: World Domination... or being a productive, helpful citizen and marketer. Whichever comes first.

Don't hesitate to get in touch. I Tweet daily at @KateDavids and also have a science fiction and fantasy blog ( and Twitter (@Masked_Geek).

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