Becoming Professional: A Blog

Ghost Gamers!

Posted on: February 16, 2011


Image of a players avatar in Farmville

by RJ Bailey on Flickr

I used to play Restaurant City. I used to play a lot. For a while 12 hours a day. Of course I didn’t spend 12 hours sitting in front of my computer on Facebook. School, work, eating, bathing and all that. This is not a post about gamer addiction and hygiene problems.

So wait. How could I play the game 12 hours a day and yet have a life? This is actually more common then you’d think. Players tell a game “build a bridge,” “open my bakery,” “fight that enemy,” “grow a crop.” These actions take time, so while they are going on, the players go off and live their lives. This is part of why the games are “casual.” Players don’t have to constantly be there and devote all their attention to it in order to play. Don’t try this while playing World of Warcraft. You’ll spend the whole time wondering why you’re dead.

But this “casual” is a lie. The games are no less involving and no less addictive. That’s why people will always be there to water their Farmville crops. I once heard it suggested that if Zynga wanted to destroy productivity, they would change the watering cycle to once every 15 minutes. I was always right back on Restaurant City at the right time to get my bonus cash. We get rewarded for keeping our eyes on the clock and thinking about the game throughout the day.

And that’s why “ghost playing” is deceiving. It makes it seem like you can have fun and advance in the game without giving up your life, but, honestly, I prefer World of Warcraft. At least WoW is honest. Facebook games take over your life more subtly.

Our world is becoming game-ified. Games are occupying more of our time, even when we think we’re not playing. How do you think this will affect society? Multitasking is now much more than just what students do while surfing the net in class. It’s a part of work, and now fun.

Posted with WordPress for BlackBerry.

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Who Am I?

I am a Digital Native who is trying to puzzle out what exactly that means. I share my thoughts on social media, digital business models, and PR here on this blog.

I am currently getting my Masters in Digital Marketing from Hult International Business School, having gotten my B.S. in Marketing from Arizona State University. Everything is on track and I am making headway towards my dream: World Domination... or being a productive, helpful citizen and marketer. Whichever comes first.

Don't hesitate to get in touch. I Tweet daily at @KateDavids and also have a science fiction and fantasy blog (maskedgeek.wordpress.com) and Twitter (@Masked_Geek).

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