Becoming Professional: A Blog

Digital Native’s Media Consumption Confession

Posted on: May 18, 2011


Where people are getting their information is changing. But what is it changing into? The process is on-going, but I thought I’d delve into my own habits to see where it is heading. I may not be a representative sample, but I am a digital native. So, let’s see the results.

What paid media do I read/watch/listen to?

“Paid”? What is this word, “paid”? In all honesty, I do tend to purchase books, both those in paper and those for my Nook eReader. More and more, the eReader is carrying my library. I’m even considering rebuying some books just to have them on the more portable device!

I don’t buy much else, though. Occasionally a magazine or a DVD, but that’s almost once in a blue moon. I just satisfy my needs elsewhere. Sorry traditional publishers!

How do I stay up to date with the world?

sky news left hand site navigation

by Bobbie on Flickr

Hehe, news? I confess that most of my news happens almost through osmosis. But I can list a few channels that it tends to seep in from.

Facebook (social): If it weren’t for Facebook, I’d never know the current political developments in my home town. After all, it’s a Red State. Most news just says its Red and live with it. But I’m Blue, and I like to know how my fellow Dems are doing. On social media, like Facebook, news is pushed to me from my more up-to-date friends.

Twitter (social): If it weren’t for Twitter I’d never have known that that the British Queen wore yellow to her grandson’s wedding. Or, on a more serious note, I would not have known about the Japanese earthquake of recent past and the subsequent nuclear reactor fallout. More important to me, I would not have been able to keep track and support the various charities going on to help Japan.

Yahoo News Homepage (B2C): Ah, Yahoo. Home of lots of inane stupidity and occasional nuggets of must-have info. This is how I found out about Osama Bin Laden’s demise.

Google Reader (Agreggator): If you are talking about world news, then nope, not from this channel. I’m not that dedicated to staying informed. I should be, but I’m being honest here. However, I do gather industry blogs so I know what’s going on in the digital marketing world. If you don’t, I recommend you do. It’s quite handy.

Various Blogs (generally B2B): Of course, if I’m listing off where I get my news, I have to also list off the blogs I read for industry information. Here are my favourites:

  • Facebook Insider If you want to know what is going on at Facebook, this is the blog for you. Keeps to the point.
  • Social Games Insider I love games, and social games are where it’s at. Run by the same folk who do Facebook Insider (can’t you tell?). Does game reviews as well as publishing industry statistics.
  • Hubspot Blog I love Hubspot. All about how to attract customers rather than reaching out to them. While they do publish a lot of amusing articles, when something happens in the industry, they let you know.
  • SEOMoz If you want to know about SEO, then you want to read this blog. Every time Google changes something, they are on top of it. And they also teach you how to use it.

Looking at this list, it seems I do not rely on what could be described Consumer to Consumer media, or media written by a consumer for the benefit of other consumers. An example is a book review on an individual’s blog. Actually, this blog could be C2C, since I’m not writing it on behalf of a business. Though I do read blogs written by individuals, they tend to be used to support that individual’s business practice. I’d qualify them as B2B. It’s a grey zone. I do find it odd, myself, that I read few personal blogs, since C2C is one of the more interesting developments in publishing.

What media do I use to keep up with my hobbies?

Hobbies? Do I have time for any hobbies?  I tend to read books, watch anime, or read manga as my major hobbies. When I need a new book or series to watch or read, I put out a call on Facebook for suggestions. If all else fails I hit the generic “Top 10” lists for ideas. I tend to find those via Google searches. I suppose that my parents would read specialty magazines for this kind of information. Not this digital girl.

What about for entertainment?

A fantasy novel's cover art

One of my favourite books

For entertainment it’s science fiction and fantasy novels, music on Spotify, DVDs of television series and movies, YouTube and other online videos, and sometimes a good essay written on an entertaining topic – think why Harry should have been with Hermione and not Ginny. Good laughs. The essays tend to be published on blogs, most often on LiveJournal.

This is one section where I do consume C2C media. Those goofy essays are almost always published by consumers for fellow consumers. Consumers even post good short stories online, as well. So while my news is almost exclusively distributed by businesses, my entertainment online tends to come from fellow consumers.

Free? Paid? Online or off?

Perhaps more interesting than what media I consume is where I do it and at what price: how much do I pay for and how much to I consume offline?

As I mentioned, I pay for my books and I have no problem handing over money for a DVD, but how many DVDs do I own? Currently 3, and one is actually a friend’s. (Don’t ask about the books. I really do own a library.) So in terms of paid media, I only consume books and DVDs. It should also be worth noting that these are the only media I do not consume online, even though they may be digital, particularly my eBooks.

I get a lot more of my entertainment for free and online. I watch online videos, not all of which are about silly cats, and read short stories or those essays I mentioned. Music, too, is free, thanks to the freemium version of Spotify, though I might start paying for that. The commercials are killing me.

The Publishing Take-Away

So, judging from this, my news is published by businesses, but free. I find out about it, though, often through social media. My offline entertainment tends to be B2C as well, but online I find C2C entertainment readily available. I pay for media I consume offline; I expect free in regards to media consumed online.

Publishing is changing, but maybe, if others behave as I do, an effort should be made to focus on offline products for revenue and online products for publicity. I don’t mean “traditional” by “offline,” since my eBooks are distinctly digital. Even my DVDs are. Rather, I just mean media not consumed directly on the web. What do you think?

*This post was written as part of an assignment for my

Masters in Digital Marketing from Hult International Business School,

but since the topic was interesting, I decided to use it for this blog.

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2 Responses to "Digital Native’s Media Consumption Confession"

I am reminded if a saying we have in the Guard, “If its in Blue, its Not for you”… Usually that implies that if they are wearing a CoastGuardsmans’ uniform, they are not eligable… But at times I wonder… Not saying that I allow this rule to bleed over into my politics, as I am all over the political landscape; but… well, I don’t think its necessary to tilt the hat or wag the finger on this one.

Ty, I’m going to admit, I didn’t follow this comment. Care to paraphrase?

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Who Am I?

I am a Digital Native who is trying to puzzle out what exactly that means. I share my thoughts on social media, digital business models, and PR here on this blog.

I am currently getting my Masters in Digital Marketing from Hult International Business School, having gotten my B.S. in Marketing from Arizona State University. Everything is on track and I am making headway towards my dream: World Domination... or being a productive, helpful citizen and marketer. Whichever comes first.

Don't hesitate to get in touch. I Tweet daily at @KateDavids and also have a science fiction and fantasy blog (maskedgeek.wordpress.com) and Twitter (@Masked_Geek).

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