Becoming Professional: A Blog

Purchasing is a “One Time Only Renting Fee”

Posted on: June 14, 2011


We have fewer rights to do things with our digital purchases than our physical ones, even though digital is supposed to offer us more freedoms. If there was ever an argument not to buy digital goods, that one is probably it. Just because you handed over your hard earned cash or credit card debt does not mean you actually get to use the product or service you just bought as you see fit. Not by a long shot.

Your Login Details Are Not Yours to Share

Netflix on a Television

by MoneyBlogNewz on Flickr

Let’s suppose that you want to share your Netflix login with your friends and family. You’re thinking that you bought it, so it should be yours to share if you want. If you live in Tennessee, though, don’t.

Tennessee just passed a law that makes it illegal to share your Netflix login information. The law is meant to target people who sell logins in bulk, but it is worded in a way that if you shared your login with your dormitory floor, or even just your extended family, you could be in trouble to the tune of $2,500 plus jail time if you take $500 or less.

What this basically means is that your digital purchases are not yours. If you want to share movies, buy them on DVD. You do not have the same rights with digital goods as you do with physical ones.

Your Books Are Not Yours to Share

me holding up my Nook

My Nook

Books, the paper variety, have been one of the most shareable items in the world. Sharing books and other printed material has spread the ideas necessary for political and social improvement, such as Thomas Payne’s “Common Sense” prior to the American Revolution.

Yet, if you own a digital book, you do not have the right to pass it to a friend. Yes, there are systems such as the Nook’s LendMe feature which allows you to pass a book to a friend’s Nook for two weeks, but I honestly have a book on loan from, oh, two years ago (Sorry, Aunt Julie. I promise to return it, eventually).

Besides the Big Brother company watching over your activities, there is a platform war. Because the ebook sharing is based on Nook technology, not the universal epub, I can’t share any books with my father, who owns a Kindle. And he can’t use the Kindle version of this feature with me. This is not an attempt by the book sellers to mimic the freedoms we had with paper books. This is an attempt to get more readers to use their platforms by providing the benefits of the network. It’s more like the Betamax vs VHS wars than going back to visiting a friend’s library.

Implications

The worst thing is that these laws and gimmicks are highly unlikely to cut down on piracy. Rather than getting the movies through a semi-legitimate source, many who used to use a friend’s Netflix login are more likely to turn to pirate sources than buy their own accounts. And the inability to pass books on to friends with different platforms is more likely to limit people’s exposure to more material, and you can’t buy what you do not know about.

More than this, however, it’s the question: Who owns these digital goods? Not you. Even though digital opens the opportunities for more freedom with your purchases and information, you actually have fewer rights with digital products than physical ones. You just paid a one-time only renting fee to use them.

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2 Responses to "Purchasing is a “One Time Only Renting Fee”"

But you can still create a book in epub format (or many other formats for different readers) and sell it on your own. The epub format itself is not proprietary to any company, not Amazon, not Sony, not BN, etc. Aren’t you referring only to the instances when you buy the book through the retailer? Only then are you limited to what you can share. Isn’t that what you mean?

materurbium
http://www.materurbium.com

That is what I mean. Most people purchase their books through a retailer. I am not referring to books that are either self-published or published under the creative commons license, though even then I doubt there is a mechanism to easily send a book from one ereader to another, which would be ideal though not necessary. I am a big believer in the epub format. I was commenting more on how retailers are attempting to use it rather than the format itself. Sorry if this was unclear.

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Who Am I?

I am a Digital Native who is trying to puzzle out what exactly that means. I share my thoughts on social media, digital business models, and PR here on this blog.

I am currently getting my Masters in Digital Marketing from Hult International Business School, having gotten my B.S. in Marketing from Arizona State University. Everything is on track and I am making headway towards my dream: World Domination... or being a productive, helpful citizen and marketer. Whichever comes first.

Don't hesitate to get in touch. I Tweet daily at @KateDavids and also have a science fiction and fantasy blog (maskedgeek.wordpress.com) and Twitter (@Masked_Geek).

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