Becoming Professional: A Blog

Blogs Don’t Need “Themes”

Posted on: June 16, 2011


Bangs from Bangs and a Bun

Bangs from Bangs and a Bun

Not too long ago I went to a blogger’s meetup. There were bloggers there who had successfully monetized their blogs and those who were just thinking about starting. All were listening raptly to the night’s speaker, Muireann Carey-Campbell (AKA Bangs) from BangsandaBun.com as she discussed finding a voice, a theme, for her successful blog.

Business Bloggers Have it Easy

Business bloggers do not have this problem. The theme is set: the company and the industry. All that’s left is to find content that is engaging, whether that be examples of the product’s uses, like Kodak’s A Thousand Words, or personal anecdotes from the front lines à la Nuts About Southwest. (To be sure, these companies do blur the lines.)

Personal bloggers have it a bit harder. We think we have to have a theme. This is an easy trap to fall into. We think that we have to have a reason to blog. We can’t just post something online. The idea of a theme becomes a crutch holding us back, not guiding us forward. But there is another way of looking at themes for a personal blog.

The Writer Is the Theme

a person writing with a pen and paper

by Orin Zebest on Flickr

During her talk Bangs tackled this issue and provided what I think is a pretty good answer: Don’t care about themes. Just be yourself. A blog is not carried by the subject matter. It is carried by the blogger’s personality.

Particularly in the beginning, bloggers can take advantage of the fact that no one is reading the blog to find their voice. Once this voice is found, the readers will start coming. The key is that if a person is real, not a persona, the blog is that much better. People do not have themes. We have interests. And so it is perfectly acceptable to write on variety of topics. The real person behind the topics, the tone of voice and personality, is what ties it all together.

Don’t Forget That Pesky Audience

audience clapping

by open hardware summit on Flickr

This is the reason I have two blogs, this one and The Masked Geek. Put simply, I have two pretty distinct audiences I want to talk to. Sci-fi and fantasy geeks may use social media, but chances are, most don’t really care about the finer points of content publishing on social channels. Social media marketers may like going to see superhero themed summer blockbusters, but I highly doubt the vast majority want to discuss if Batman is really Bruce Wayne or if Bruce Wayne is just a front for Batman.

You may go into blogging knowing what the target audience is, as business bloggers do. You may just want to write and not have a clue what you will eventually be writing about. But, as a marketer, I just can’t help but think that you have to know who you want to talk to. Even Bangs agrees with this point. During her talk, she said that you have to develop common ground with the readers in order to get traction. This target audience may change as your interests morph. For instance, this blog started out meant for fellow young people entering the workforce, thus the post on where to wear a name tag. Now I talk to fellow digital marketers. That’s fine. It’s okay. The key is to use yourself as the theme, but find common ground with those you want to talk to.

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2 Responses to "Blogs Don’t Need “Themes”"

I literally just came to this conclusion on my own the other day when I saw this post. I’ve had a few blogs before but always lost interest very quickly because I was trying to stick to a theme and gain a core readership (needless to say, it never happened). I said, “Forget it! I’m just going to write about whatever I want..” Then, trolling around wp.com, I came across this post. Perfect timing!

Glad I could confirm something for you! I am a firm believer in people changing. So why can’t blogs? Have fun with it!

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Who Am I?

I am a Digital Native who is trying to puzzle out what exactly that means. I share my thoughts on social media, digital business models, and PR here on this blog.

I am currently getting my Masters in Digital Marketing from Hult International Business School, having gotten my B.S. in Marketing from Arizona State University. Everything is on track and I am making headway towards my dream: World Domination... or being a productive, helpful citizen and marketer. Whichever comes first.

Don't hesitate to get in touch. I Tweet daily at @KateDavids and also have a science fiction and fantasy blog (maskedgeek.wordpress.com) and Twitter (@Masked_Geek).

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