Becoming Professional: A Blog

McDonald’s + Pick Pockets = My Favorite Tube Ad

Posted on: June 24, 2011

mcdonald's ad

by PINEAPPLE XVI on Flickr

I love outdoor advertising. I know I might just be the only one in London who does, considering how often I hear people complain about Tube ads, but I do. Maybe because I am a marketer.

I am a bit picky about the ads I like, though. I have a main requirement for all advertising I see, outdoors, print, digital, or otherwise. It must fit in the context of the situation. If I am reading a magazine, then a great ad would do more than just recognize my demographic and general interests. It would play with the medium. And if I am in a London Tube, it should understand that context, too.

That’s why I love this ad.

McDonald's ad Beware of pickpackets

It was shown in my local Tube station for about a month, and each day it made me smile, and maybe reminded me not to wave my smartphone around. I highly doubt that the creators of this ad were trying to make a public service announcement. Rather, I think that they had gotten tired of the ubiquitous “What your valuables” notices that are scattered around all the London Tube stations. They decided to have some fun. And because they weren’t the only ones who were tired of those notices, the audience got a smile, maybe even a chuckle, out of the ad, too.

I am not the only one who liked them, either. Here are some quotes I found with a simple search for “Beware of Pickpackets.”

“On the billboard side of things, the latest McDonalds adverts are really great and generate a real ‘smile in the mind’.” – Payne by Name

Of course, there’s another insight that went into this ad: that everyone likes to steel fries. That’s the part that makes us want to hit the nearest McDonald’s come lunch or dinner.


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Who Am I?

I am a Digital Native who is trying to puzzle out what exactly that means. I share my thoughts on social media, digital business models, and PR here on this blog.

I am currently getting my Masters in Digital Marketing from Hult International Business School, having gotten my B.S. in Marketing from Arizona State University. Everything is on track and I am making headway towards my dream: World Domination... or being a productive, helpful citizen and marketer. Whichever comes first.

Don't hesitate to get in touch. I Tweet daily at @KateDavids and also have a science fiction and fantasy blog ( and Twitter (@Masked_Geek).

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