Becoming Professional: A Blog

Presenting Yourself Professionally Online

Posted on: June 27, 2011


me and Paul Wycherley

Me and Olympian Paul Wycherley, another speaker

This past week, I spoke at the Huntswood People Learning and Development event about how to use social media professionally. My audience was made up of contractors in the learning and development field, trainers who work with financial services providers. For the most part, though they may have been on LinkedIn, they were not using social media professionally to aid them in their work. That’s where I came in. My job was to introduce them to the benefits of social media. In less than 20 minutes. I obviously couldn’t discuss everything, so I limited my discussion to profiles. And even then I still went over.

The thing is, profiles are not easy, particularly for those who are not avid social media users. After all, even those who do frequently use social media often get limited use out of their social media profiles. There is a lot more to a LinkedIn profile than merely saying your name and work history. Even Twitter can have some potential, even if you do not use the service regularly. As for Facebook, well, I suggested creating a Facebook Page. It’s just too tempting to post a picture from Friday night on Facebook, both for you and your friends. And those privacy settings are confusing. A Facebook Page just makes more sense here.

As far as first speaking gigs go, I think I did pretty well. I was the first guest speaker, and after me was the canapés, also known as dinner, drinks, and mingling. I was flooded with questions and personal stories. Everyone seemed ready to get started and redo their own online profiles, or put them up in the first place. That’s all a speaker can really ask for, isn’t it?

Here is the full presentation. A video should be on its way shortly from Huntswood, so expect that as well.

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Who Am I?

I am a Digital Native who is trying to puzzle out what exactly that means. I share my thoughts on social media, digital business models, and PR here on this blog.

I am currently getting my Masters in Digital Marketing from Hult International Business School, having gotten my B.S. in Marketing from Arizona State University. Everything is on track and I am making headway towards my dream: World Domination... or being a productive, helpful citizen and marketer. Whichever comes first.

Don't hesitate to get in touch. I Tweet daily at @KateDavids and also have a science fiction and fantasy blog (maskedgeek.wordpress.com) and Twitter (@Masked_Geek).

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